Improbable ventures into new worlds, unveils robust financial performance, underpinned by exciting innovation developments and standout progress made through recent sports events
¡¤ With a combination of gaming technology, new AI capabilities and metaverse infrastructure, the metaverse is delivering more interesting, exciting and useful experiences, boosted by the creator economy. For instance, sports has taken the lead in investments and ambitious projects, driven by the appetite of current and new fans for exclusive, fun content that enables them to consume their sport in a unique fashion with their community, and allowing rights owners new and innovative ways to monetize their content.
¡¤ Having completed its transformation, Improbable is now clarifying its brand mission as a venture builder, creating new ventures based upon its own backbone technology. The company has reorganized and now has three primary areas of activities:
- Metaverse technology development
- Metaverse and metaversal experiences development
- Metaverse venture building, supported by an experimentation arm, Improbable Labs.
¡¤ The new operating model is lean and comes to improve the company¡¯s capabilities to deliver content at scale. With already 22 events run over the past 6 months, the company¡¯s goal is to deliver close to 300 such events next year.
¡¤ The technology roadmap focuses on enabling a regular cadence for events, supported by easy to use and affordable content creation tool sets and self-serve functionalities all embedded within the M2 network. A new product will be announced shortly, including advances in rendering that allow for the coupling of Improbable mass-scale technology with generative AI.
¡¤ 2022 financial performance is very solid and meets guidance with a 2.6x improvement at